Cookie Policy

Definitions

“We, Us, Our” is: Midland Eye.

This Cookie Policy works in conjunction with our Privacy Policy and Website Terms.

What is a cookie?

A cookie is a piece of information, like a tag, that’s stored on your device when you visit this website. It can help identify the device you use whenever you visit, so we can remember who you are. Cookies are used by websites including mine, to provide you with a better experience when you visit this website and for other reasons, including remembering your preferences. Cookies also help us understand how visitors use this site, for example, what pages they view and for how long, this helps us create a better site for everyone to experience.

What cookies are there?

We use two types of cookie:

Session cookie
Persistent cookie

A session cookie for a website only exists whilst the user is reading or navigating the website. When the user closes their web browser these cookies are usually removed.

A persistent cookie for a website exists on a users computer until a future date. For example the cookie expiry date could be set as 1 year, and each time a website is accessed over this period the website could access the cookie. We use three categories of persistent cookie:

Strictly necessary
Performance
Targeting/advertising

Strictly necessary cookies

These types of cookies are required for a visitor to use our website, for example to navigation and to use the features we have made available. These cookies do not collect information about you and cannot be used to identify you or used for marketing purposes.

Performance cookies

These types of cookies help us to understand how visitors use this website. They do not contain or collect any personal information and are only used to help us improve the visitor experience on this website.

Targeting/advertising cookies

These types of cookies allow websites to deliver relevant advertisements to you. Targeting/advertising cookies are ‘1st party’, placed on a website by its owner or ‘3rd party’, when a website owner has given permission to an alternative organisation for the cookie to be placed on its site, often an advertising network.

Why do we use cookies?

We use cookies to:

Provide visitors with the best experience possible when using our website
Learn about how our site is visited and used so that we can continue to improve it

What cookies do we use?

Includes but may not be exclusive to:

Analytics and tracking

Google Universal Analytics
Facebook Pixel

Advertising

Google Remarketing
Facebook Custom Audiences

How you can manage your cookies

We do not recommend rejecting the use of cookies or deleting them. However, when you visit this website, if you have set your browser to reject the use of cookies, your experience and capabilities of using this website will be diminished.

If you prefer to manage cookies using your browser settings these links will provide you with information:

Please also remember that if you choose to turn off targeting/advertising cookies you will still see advertising on the internet. However, it does mean that the advertising you see on websites may not be tailored to your likely interests or preferences on the web browser you are currently using.

Links to other websites

We may provide links to external resources. These links will lead you to websites managed by third parties that operate using different policies. Should you click on one of these links you will be leaving this site for a site over which we have no control.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Quick Links

Cookie	Type	Duration	Description
adiLP	session	1 day	The adiLP cookie is used to help track visitors who have multiple tabs open in the same browser to prevent errors in tracking.
adiS	session	1 day	This cookie is set by software from ResponseTap. The software provides website owners with the ability to link website visitor behaviour to telephone calls made to the company as the result of a visit, in order to understand the effectiveness of the website in encouraging calls from customers.
adiV	thirdparty	1 year	The adiV cookie contains an identifier which is used by AdInsight to track a visitor over time. This allows AdInsight to show multiple visits made by a customer over time from the same browser.
adiVi	thirdparty	1 day	The adiVi cookie contains an identifier which is used by AdInsight to help track a visitor’s path while they are on the website.
cookielawinfo-checkbox-necessary	persistent	1 hour	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary	persistent	1 year	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non-necessary".
fr		2 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
JSESSIONID	session		General-purpose platform session cookies that are used to maintain users' state across page requests.
NID	Advertisement	5 months	This cookie is used to a profile based on user's interest and display personalized ads to the users.
PHPSESSID	persistent		This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
test_cookie	session	15 minutes	This cookie is set by WordPress. The purpose of the cookie is to determine if the users' browser supports cookies.
_fbp		2 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
_ga		1 year	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat	Performance	1 minute	This cookie is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites.
_gid		1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.